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Redefining What Growing the Middle of Your Career Looks Like

Two paths, one method

Who GTM is for

For Professionals

For professionals in the middle of their careers

You've done the work, but you may not know how to name it, prove it, or use it to make your next move. GTM helps you turn experience into career strategy, proof-backed confidence, and stronger opportunities.

  • Feeling stuck, overlooked, or underpaid
  • Preparing for a pivot, promotion, or job search
  • Trying to explain your value clearly
  • Ready to move with strategy, not survival
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For Organizations

For organizations developing the people doing the work

Your employees are already creating value, but they may not know how to connect their work to business outcomes or prepare for bigger roles. GTM helps teams build practical talent development systems that improve performance, readiness, and internal mobility.

  • Talent development workshops
  • Manager and leadership training
  • Internal mobility support
  • Team offsites and strategic planning
  • ERG or workforce programming
Explore Organizational Services

The middle of the workforce is where the work happens. It is also where development often disappears.

Most professionals are taught how to do the work. They are not taught how to name their service, prove their value, grow their earning potential, or move with strategy.

Organizations feel this too. Employees are executing, but not always connecting their work to business outcomes. Managers are leading, but not always equipped to develop people. Valuable work gets done, but the proof stays invisible.

That is the gap Growing the Middle closes.

Development should not be reserved for entry-level employees or executives. The middle deserves structure, language, community, and practical tools too.
Career strategy · Talent development

Run your career like a business.

Growing the Middle helps professionals understand their service, prove their value, grow their earning potential, and move with strategy, not from survival.

For organizations, we build practical talent development systems for the people doing the work.

I'm a Professional I'm an Organization

Trusted by professionals, teams, ERGs, and workforce programs building the next layer of talent.

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The process

How it works

For Professionals

1
Understand your serviceClarify what you do, who benefits, and where your work creates value.
2
Prove your valueTranslate your experience into skills, impact, metrics, and proof.
3
Move with strategyUse your proof to make better decisions about roles, salary, promotions, pivots, and growth.
Start Building Proof

For Organizations

1
Diagnose the gapIdentify where employees, managers, or teams need more clarity, ownership, readiness, or development.
2
Develop the peopleUse workshops, training, offsites, coaching, and programming to build practical skills tied to real work.
3
Measure the movementTrack confidence, impact statements, readiness, performance conversations, and internal mobility outcomes.
Plan a Talent Development Session
Free tools for professionals

Start with one practical tool.

Not sure where to begin? Start with a free GTM resource and take one small step toward clearer proof, stronger positioning, or a better next move.

Turn Your Work Into KPIs

Your work already has metrics. You just haven't been shown how to see them.

Find Your Next "Client"

Your employer is a customer. Choose them on purpose, then walk in with a story you can actually tell.

Price the Service You're Running

Businesses set prices to cover their costs. Set your salary the same way.

Career Work Room

Join the free weekly room for live support and practical next steps.

Explore Free Resources

About Growing the Middle

We named it Growing the Middle because the middle is where the work happens.

The middle of the workforce is full of people who are no longer beginners, but not yet executives. They are operators, managers, team leads, customer-facing professionals, career changers, and future leaders carrying real responsibility.

Most development focuses on the beginning or the top.

Entry-level → Gets onboarding.

Executive → Gets coaching.

The middle Is often left to figure out growth alone.

Growing the Middle exists to change that, for the people doing the work, and the organizations that depend on them.

Meet Mariah Bayne,

Founder of Growing the Middle

Meet Mariah Bayne, Founder & Talent Development Strategist at Growing the Middle. She has 13+ years of experience across sales, customer success, operations, and account management, in both traditional companies and SaaS startups.

Past roles include Director of Customer Success Operations, Director of Account Management, Account Manager, and Insurance Underwriter for personal and professional lines.

Key highlights:

  • Responsible for over $500M in new and recurring revenue

  • Personally managed $21M+ in accounts and scaled a team from 8 to 33 people

  • Hired and interviewed 350+ professionals across multiple organizations

Today she works as a strategic advisor for startups and nonprofits while running Growing the Middle's coaching community and corporate training programs. Mariah focuses on helping mid-career professionals and their employers close the gap between the work being done and the language used to describe it.

The GTM Guarantee

If you show us your work, we will show you the skill, the competency, and the business impact behind it. Regardless of your title, your industry, or where you are in your career. That's what builds real confidence. Not inspiration. Evidence.

The Founder

Trusted by organizations that invest in their people

What Clients Are Saying

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What Clients Are Saying

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What Clients Are Saying

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What Clients Are Saying

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What Clients Are Saying ~ What Clients Are Saying ~ What Clients Are Saying ~ What Clients Are Saying ~

  • "Mariah has a unique ability to help others see the bigger picture, encouraging us to envision our end goals and navigate the complexities of the industry with clarity and purpose. I'm grateful for her mentorship and highly recommend her to anyone seeking to excel in their career."

    —Cierra C.

  • "Thank you for the excellent workshop today on building your task bank. I found it very informative and will certainly use it for job interviews."

    —Joy S.

  • "This was both engaging and informative. I left with very clear next steps about how to leverage my current skillset to land a higher salary."

    —Audience Feedback, Sista in Sales 2025

  • "I’m so thankful for all the insight and support you’ve given me along the way. You played a big part in helping me land a role. Couldn’t have done it without your guidance. "

    —Eunice W.

  • "Working with Mariah has been such a positive experience. She is consistently helpful and interactive during the placement session. Her guidance and encouragement has made everything feel easier to navigate and has boosted my confidence."

    — Steph F.

  • "I’ve done other impact statement workshops but this was hands down the most thoughtful and actionable framework. I’m glad I trusted the process and fought the urge to skip ahead or rush to Chatgpt. I needed the time and headspace to think through my daily work to connect it to broaden business impact. Thank you."

    —Kisha V.

  • "Mariah's passion for empowering others aligns perfectly with her ability to ignite ambition and build confidence. These qualities make her an invaluable resource for anyone seeking growth."

    —Jamila M.

  • "Mariah's approach is both, strategic and personalized. She takes the time to understand her clients' career goals, experience and unique strengths, ensuring the final product truly reflects their professional brand."

    —Harold V.

  • "Growing the Middle's tool helped me to paint a picture, and to tell my story better. She was able to give me sound feedback on my resume, tips and tools that can help me improve it, and also connections she has that can lead me in the right direction."

    —Emeka A.

  • "Truly one of the best leaders I've had the privilege of working with and learning from throughout my career."

    —Stephany M.

  • "Mariah jumped right in and went straight to the root of who I am and what I do. She guided me in highlighting my unique professional experience and helped me to articulate my past roles to hiring managers."

    —Tahj P.

Speaking Engagement Highlights

The Infinite Impact Lab ‘26

Watch the Recap

BaddieCon'25, Baddies in Tech

Watch My Reel

Sistas in Sales, Summit ‘24 & ‘25

Watch the Recap

Propel’25

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Watch My Speaker Reel ‘26

Watch Now

DiversiTech ‘25

Watch the Clip

Growing the Middle Video Testimonials

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